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People are Key

            At Morgan Music, we’re about building a relationship with you and your gear. Whether you play on stage in front of 10,000 adoring fans, or in your living room in front of 1 adoring fan, we’re here to be your stage crew.

Fair Pricing

            We like to focus on service, so we offer an everyday low-price guarantee model. We work hard on matching or beating any price out there so we can focus on building a relationship, rather than haggling over price.

Curated Selection

We pride ourselves on having the areas largest selection of music gear. Simply put, we don’t stock A-Z, we stock stuff we believe in from companies with excellent reputations and a customer first attitude. We go out to find brands, lines, and gear that we know we can stand behind. Every item in our store has been hand picked and checked over upon arrival. We regularly maintain our instruments while they’re hanging out in the shop, and we check it again before you pick it up. It’s this attention to detail that our customers love.


Morgan Music was founded to serve the Chippewa Valley. As a community store, we pride ourselves on listening to the wants and needs of the Valley, along with bringing in new and exciting products we know you’ll love. We also have a complete service center, and one of the areas largest music schools, the Morgan Music Academy. One of our unofficial mottos here at the store is to make a kid’s day every day – to spread the joy of music to people of all ages.  

Morgan Family

Morgan Music was founded in 1957 by Bud Morgan. In the 60’s, it was truly a family affair. All 8 kids had a hand in cleaning the floors, stocking the shelves, and of course moving a few pianos! In the late 70’s and early 80’s, two of his sons, Gregg and Todd joined the business full time. In the early 90’s a third son, Rich, joined in. In 2010, Todd’s youngest, Tal Morgan, joined the team as a third generation. Gregg & Rich have since retired out of the business, with Todd and Tal running the business together as a father and son business.

A Brief History

Morgan Music was founded in downtown Eau Claire in 1957 as a piano store. In 1959, Bud purchased the building on Clairemont where the business still resides. When the Beatles hit in the 60’s, Bud brought on guitars and amps. The building expanded a few times over the years, but the vision is still the same!

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